Okay, so there was like this big secret that I was in on and it was so hard to keep a secret but I did because I didn't want to be that guy, you know, that guy that can't keep a secret, but it's oh such a great secret to reveal. So here goes...
Buzzworthy eyeglass brand Warby Parker has just released a brand new series called the Beacon Collection. Surprise!!!
I got an advanced look at it last week and it's pretty amazing. The collection is inspired by all-nighters and the name is a nod to the morning star that is visible just after sunset and just before sunrise. The frames are intended to be a reflection of this and I think Warby Parker pulled it off rather nicely.
In the literal sense, the Garrett frames are meant for both prescription lenses or tinted lenses for frames that can be worn as everyday glasses or sunnies. Hell, go for transition lenses and do both I say. I mean, we are talking all-nighters here. There's nothing like being in a dark club for hours and walking out at daybreak. My eyes! My eyes! Ahh memories. But I digress.
Beyond the inspiration, there is a specific quality that I like about the collection. Each of the four styles has a just-shy-of-subtle design feature like the flat browline of the Garrett or the angled brow of the oversized Nancy that makes them perfect for those of us who want to be unique, but not outrageous. My favorite of the collection is the McKee. The round frames are fun and the two color options, clear light gray and tortoise shell, are spot on and hard to choose between.
In the spirit of the collection, the campaign images were shot downtown Manhattan and follow two party-goers from sunset to sun-up wearing all four styles. They can be purchased on the Warby Parker online shop as of today.
See all four styles and the campaign images after the jump...