If Sports Illustrated cover girl Lily Aldridge looks like that in XOXO, I wonder what it will do for me? Delusional, sure, but isn't that what we all are thinking? I know, I know...Marketing 101. But did you ever think you'd be thinking such things about XOXO?
It's been a long while since the brand has had my attention as a competitive brand. Once popular in the 90's, fast fashion chains like H&M and Forever 21 have long since stolen the spotlight, and the customers, from department store juniors' brands, but as I always say, fashion is cyclical and every once-forgotten brand can leverage it's obscurity to stage a tremendous comeback.
Is this the case with XOXO? Well, let's look at the facts. Correction, the fact (singular). Lily Aldridge. The Victoria's Secret beauty recently shared the cover of Sports Illustrated Swimsuit Edition, an achievement that can be described as winning one of the Triple Stakes of modeling (Campaigns, Media, Runway). With her soon to be a mainstream name, if not a household name, XOXO's use of her as the face of their campaign is pretty smart.
With that said, a comeback is nothing without substance, and in this case the substance is the clothing. So will the product meet the hype? Well, that remains to be seen.
Are you ready to stock your closet with XOXO again?
Photos of hunters who were featured in "The Jetsetting Jean" this year. The Jetsetting Jean is a DenimHunt experiment that takes one pair of jeans and gives it to several different women from all walks of life, to dress them in their own personal style. Learn more...
2013 was a year of transition for DenimHunt. After stepping away for a year in 2012 to go overseas and leaving it in the extraordinarily capable hands of fashionisto Eben Nicastro, I came back in 2013 realizing that my fascination with denim had changed. Don't get me wrong. I still have a passion for jeans and own more pairs than I care to count, but my feelings about denim had shifted. This was most apparent when I visited showrooms after the Fall runway shows in February. I noticed that I no longer cared about the technical details. The weight in ounces of the denim used to make a pair of jeans was no longer important. I was only mildly curious if a pair of raw jeans were selvedge and my interest in where the denim was sourced from was just plain non-existant.
I came to realize that stepping away from the fashion industry for a year actually gave me more clarity and allowed me to view the industry from the outside in. When premium denim hit the scene everyone was concerned about the details of the jeans they were purchasing. Specs were placed on tags so aspiring connoisseurs could talk with some level of expertise about the jeans they were wearing. The price of jeans skyrocketed with no end in site, peaking in 2009 when rumors surfaced that Tom Ford was creating a $990 pair of jeans. I never followed up to see if they were actually produced, but later that year an obscure luxury brand did create a diamond-studded pair for $10,000. The power of premium denim was most evident during the Great Recession. While other forms of apparel were on the sale rack as soon as they hit the store, jeans were still a big seller and were used to push other products. This was because people viewed their jeans as an investment akin to a coveted Chanel bag and therefore were able to justify the cost...in their own minds.
Fast forward to the present and lower priced brands like Gap and American Eagle are able to produce premium quality jeans without the premium price tag. Premium denim is no longer the exclusive territory of the denimhead or the person who's bank account is large enough to afford them. Now anyone can find a good fitting pair of jeans at any price point. The long ago fear that the premium denim bubble would burst never materialized. What actually happened was instead of owning four pairs of jeans at $200 a piece, consumers now own those 4 pairs plus 10 other pairs that don't sacrifice fit for price.
This has been great for the the industry as more daring finishes and prints have become less of a novelty item and more of a trendy addition to the wardrobe. Specifically, the color and print explosion has been helped along by the lower price points as now you don't have to worry about spending an arm and a leg on something that will go out of style the following year (disclaimer: I'm not saying color and print are going out of style. I'm sure they will be around for a few more seasons).In some cases the printed jean is the focal point of the outfit. This contrasts directly with how jeans are traditionally worn, which is as a complimentary item that is meant to accentuate the figure without drawing attention away from everything else.
Jeans have truly become a full-fledged fashion item. It is no longer just a wardrobe completer. It's because of this change that DenimHunt has changed. I am a person that loves and appreciates fashion. I pour through Elle and Vogue, peruse WWD and sometimes poke around on Nylon and The Cut. Be that as it may, as much as I drool over conventional sartorial items, I live in my jeans. I wear jeans every single day; only taking a break now and then to put on a dress. Everything I buy centers around this fact whether it's a new pair of shoes or a new handbag. If I want to get good use out of anything I buy I have to make sure it goes with my jeans too.
So to reflect this change, for 2014 DenimHunt will no longer be the hub for denim purists. If you are a regular reader than you've probably noticed a subtle change in the direction of the site already. This doesn't mean that if you consider yourself a die-hard denimhead you won't find out about new brands and techniques here. Everything that was here before will continue to be here, but DenimHunt is undergoing an evolution. Instead of being "The community for denim purists seeking the latest in denim and the lifestyle that surrounds it" it will reflect my personal style motto "Loving fashion and Living in Jeans". I sincerely hope you enjoy this new direction and I look forward to sharing my passion with you for another year.
So like most people this time of year, I've been thinking about the New Year and what my expectations are for myself. These don't normally translate into resolutions. I stopped doing those years ago. I mean, why declare something that you're just going to forget a week later anyway. With that said, I do come up with a generalized list of things I'd like to accomplish for the upcoming year. Past lists have included things like, finish 40 credits, hit a 7 minute/mile pace, do more public speaking, etc.
For 2013, I noticed that I was immersing myself more than ever in hashtag culture. When I say hashtag culture, I'm referring to the use of hashtagged words or phrases as a form of shorthand outside of it's functional use as a way to organize and search messages on social media. Hashtagging has become more than shorthand for me. It has become almost exclusively a way to add a subconscious to my messages. For example, "Hey, haven't seen you in like forever. Let's get together for dinner this week. #missyou". Adding hashtags to my social media blurbs, emails or even a post-it has just become how I express myself. More than once I almost did the hashtag fingers hilariously demonstrated by Justin Timberlake and Jimmy Fallon on Late Night With Jimmy Fallon (See below). I'm not ashamed to say I've had to catch myself more than once almost slapping my peace signs together. #dork
Lovely frills and cotton-blended fun stuff abound in the Aerie by American Eagle spring lookbook. I'm really digging the cropped sweatpants for those who like to bring their insidewear, outside. The floral prints add a very girly element to the sexy beach vibe of the collection. So fun. What do you think?
Scroll down and view the rest of the collection after the jump....
Apple has just launched an app called 12 Days of Gifts where from December 26th to January 6th you can download a free gift each day. That gift could be anything available from the app store and iTunes such as books, movies, games and songs. So awesome!
Download the app here and then pass the news on to your friends.
P.S. Starbucks' app gives away free apps and songs too and of course great coffee deals.
When Pantoneintroduced Emerald as their Color of the Year for 2013 I was ecstatic. I love this particular shade of green and there just isn't enough apparel made using that color. And if you do find it, it's something undesirable left on the clearance rack. I thought to myself back then, finally we will see designers adding it more prominently to their color palettes and more stores stocking it. I imagined glorious blouses, emerald suede pumps and jewel-toned skinny jeans. Well, here we are, at the tail end of 2013 and I'd still have to search to find anything in emerald green. Specifically Pantone color 17-5641.
So here we are again. 2014 is a breath away and Pantone has announced the latest Color of the Year 'Radiant Orchid' with the usual fanfare and whimsical descriptors.
"Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination"
Umm. Okay. Sure. Since the announcement almost two weeks ago, it's been covered in some way, even on legitimate news outlets like CNN. In their defense, it was under a heading titled "Apparently This Matters". I didn't read it, but I thought the title was apt, because, I'm not sure if it does.
I don't often shop in Anthropologie. It's a great store. I always go inside the 5th Avenue location when I walk past it. However, I'm rarely able to find something that fits into my personal style; with the exception of a beautiful maroon dress I bought several years ago which I still love.