Diesel_runway We’ve been holding out on reporting about the amazing show Diesel put on last week at Pitti Immagine in Florence until we had some amazing photos to share. That time has come!

Diesel previewed their Spring/Summer 08 line for men and women by taking Alexander McQueen’s Kate Moss holographic tribute and expanded it to the nth Disel_backstage_3 degree. As models walked the runway, holograms of sea creatures and fish followed their footsteps. This CGI technology was developed by Spanish studio, Dvein, and utilized by Diesel creative director, Wilbert Das.

R1rossodawsonelkann_3 For those of us who could not be there, the show and afterparty, attended fashion favs such as Rosario Dawson and Lapo Elkann (in his favorite Wrangler shirt,) were broadcast on Diesel’s website. If you missed it, don’t worry! The entire show is availble to download HERE.

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