Riseandfall After reading Jacob Resneck’s post on Cool Hunting about his new denim favorite, The Rise and Fall, we had to check them out.

With all the hype around washes and cuts, The Rise and Fall, previously known for amazing screen printed t-shirts, take a very different approach. They keep it simple. Washes are kept dark and clean while cuts are straight-leg to bootcut. Best of all, prices hover in the $70 range–almost unheard of in an age of premium denim.

While they don’t have large distribution yet, if you live in the NYC area, visit their store in Williamsburg, Brooklyn.

Photo: SOURCE

2 thoughts on “The Rise and Fall”

  1. The Rise and Fall collection puts a very unique touch on its tee shirts. With that said, I think they will produce a solid line of denim, especially since the denim will be consistent in its washes and cuts. I look forward to seeing more designs from them!

  2. The Rise and Fall collection puts a very unique touch on its tee shirts. With that said, I think they will produce a solid line of denim, especially since the denim will be consistent in its washes and cuts. I look forward to seeing more designs from them!