It’s Friday and we’re sleepy, however, with all the mumbo jumbo out there about not washing jeans vs. hand washing vs. dry cleaning, we found some helpful hints from our friends at Evisu and Nudie.

What do you think? Japan or Sweden?


Evisu Many people choose not to wash their denim fearing it will damage the fabric even when they are quite dirty. Mr. Matsukara, a shop manager in Japan, advises you to "buy few pairs of Evisu jeans and wash sometimes".

For more care instructions from the Japanese giant, check out


For more care from the Swedes, check out