Following the launch of their celebrated, C7P line at JCPenny, Chip & Pepper are quickly climbing up the denim ranks since founding their first fashion line in 1987. Along with the C7P line, keep a look out for the Stella jean (shown below) this fall. The best seller has a contour waistband and asymmetrical rise–lower in the front, higher in the back–to provide just the right amount of coverage while providing a must-have wider leg fit. Chip and Pepper took a time-out from creating the perfect fit, to answer Five Questions for Five Pockets.
1. What was your first pair of jeans?
CHIP–We always wore Levi’s growing up, but when I was about 12 or 13 there was a brand of designer jeans called Great Scott that I was dying to have. My mom thought I was crazy because they were like $40 so I saved up my money to buy them. Everyone made fun of me and said I was wearing girl’s jeans because they had no back pockets! But they looked so cool–I didn’t care. I was ahead of the trends!
2. Who do you think is the ultimate denim icon?
PEPPER–Definitely our friend from childhood, Randy Tuck. He always had the best denim and he always looked like a movie star. He was always perfectly dressed. No one can wear denim like Randy Tuck. He would get in fights almost everyday–and always lost–but no matter how beat-up he got, somehow his jeans managed to stay perfect. We actually named a pair of jeans after him, the Tuck. They have deconstructed pockets but are still great looking as if they made it through the war but still look hip and stylish–just like Randy Tuck!
3. What are your current favorite jeans?
PEPPER–The carrot cut! It’s so great for men. It has a sack bum, then gets skinny and progressively tappers. It looks like a carrot! Our carrot cut jean is called "Sack Ass."
4. What denim trend do you wish would go away?
CHIP–I don’t know if it is a trend or if I should call it an epidemic, but I can’t stand when people, mostly guys, wear jeans that are several sizes too big for them! You know the style–the crotch is so low, the fly is at their knees. Boxers or briefs is a personal choice, I don’t need to see it!
5. What’s your number one rule for denim?
CHIP–The number one rule is–there are no rules–just wear something that feels good. When you feel good, you look sexy. Being comfortable comes across as pure confidence. It is sexy! For a man or a woman, the best advice I can give is to wear something that fits you well and feels great.