Truereligionlabel This week’s DNR gave us a sweet smelling treat: True Religion has signed a fragrance deal with Selective Fragrances to launch men’s and women’s fragrances in fall of 2008. Selective is also working with Jimmy Choo and Max Mara to create their signature scents. True Religion plans on selling the fragrance in over 1,000 retailers including Sephora and Ulta in addition to the usual department store offerings.

We’re working on getting a sneak sniff and as soon as we do–you’re the first to know!