While we were out, a fun tidbit made its way into our inbox: Earnest Sewn is expanding it’s NYC presence and opening a second location at 90 Orchard on the Lower East Side. The 1400 sqft store which opens next month occupies a space that was formerly the visitor center for the Tenement Museum and a speakeasy during prohibition years.
Following the aesthetic of their Meatpacking flagship, the additional location has restored original design elements unique to the 1901 building. There will be industrial fixtures and artifacts from the early 1900s, and a handset tile floor dating back to 1906. Much as the original, the downtown sister store is being designed by Scott Morrison, Earnest Sewn’s president and designer.
Much as the Meatpacking outlet shares space with a gallery style back room and espresso area, the LES version will feature a "flower shop" run by Denise Porcaro of "Flower Girl," a company which designs arrangements for clients such as Drew Barrymore, The Beatrice Inn, Bowery Bar, and one of our favs, Lever House. Following the lead of floral shops found in Paris, customers are able to have a custom arrangement or single stem in the same early 20th Century aesthetic as the designer of the store.
They’re also planning to have a nightly video installation after store closing. No word yet on specifics, but we’ll do our best to uncover more details. Check back next month for a full report on the store.