We didn’t want to be nosey and ask all our friends and party partners at Diesel why they crossed the pond this week. Luckily, Vogue UK gave us the skinny. King of the avant garde, John Galliano, has just signed with the denim giant on a five year contract to design the Diesel children’s collection. Considering Galliano routinely plays dress up in everything from astronaut to matador costumes, we’re confident that he understands exactly what kids are looking for.
"The premium world is generally booming, so it’s no surprise that it also touches the kidswear business, a market which has been experiencing amazing growth year-on-year," Diesel chief Renzo Rosso told WWD."
We find this news quite fitting as we just completed an article tracking the trends in the children’s premium denim market for an upcoming website. Besides, isn’t everything always cuter in mini?
CORRECTION: In the words of Missy Elliot, "flip it and reverse it." Galliano’s children’s line is being produced and distributed by Diesel; he’s not designing a Diesel line.
For more: Vogue UK