Wesc_paris WeSC, the Swedish wunder-label of denim and streetwear, has opened their first flagship in Paris. As long-time fans, we couldn’t be more excited. Yet another reason for us to make a trip to the city of lights.

WeSC, ie: We Are the Superlative Conspiracy, is building itself to be a lifestyle brand, rather than just a skate brand.

"We’re a street fashion brand built for life after skating. Paris is a tough market, but street-inspired fashion is still in high demand," founder Greger Hagelin tells WWD.

Both men’s and women’s collections fill the 970 sq/ft store along with a mezzanine devoted to Nike SB. As we reported earlier, the collection features a wide range of denim offerings including Japanese and organic denims. Look for bright colors and slim fits to hit shelves as winter approaches.

Stop by the shop:

WeSC

13 Rue Tiquetonne

Paris, France