We just got word from our friends over at Diesel that they’re launching their online flagship, Diesel Digital Style Lounge, today with over 1,000 items from the FW07 collection and SS08 preview. Moving forward, the merchandise will change seasonally featuring 18 key looks (50/50 mens and womens) with new products being added monthly.
The site features a full range of products including apparel, denim, accessories, and underwear as shown on 3D models twisting and turning to allow the customer to see how the fabric moves, and how styles look on a body, not just a mannequin.
Wilbert Das, who you may remember from the amazing hologram runway show project, also oversaw this creative endeavor with the in-house Diesel Creative Team. To guarantee exceptional service and customization, Diesel paired up with YOOX Group, famous for their designer outlet, YOOX.com.
Check it out at: Diesel.com