As you may have noticed on last week’s Project Runway, Levi’s is a huge presence in this season’s competition. Of course, the challenge didn’t end on the show. Up until February 6, you have your chance to redesign the classic 501s and trucker jacket that have made Levi’s the most respected name in the denim industry for over 150 years. More right brain than left brain? There’s a job for you as well. The winner will be chosen by votes cast on the site, www.levis.com/project501, with the top 20 being announced the week of Feb. 21 and the winner the week of Feb. 28.
Following the footsteps of their ProjRun competition, Levi’s designers will give input and helpful criticisms on their blog throughout the competition.
In support of Project 501, keep your eyes peeled for a full-on guerrilla-style marketing campaign. Everything from napkins at your favorite bar to internet advertising in New York and Los Angeles’s hottest design centers such as Parson’s (Tim Gunn’s old stomping grounds) and FIT.
Make it work!