We gave you a preview last season that Alexander Wang was working with Cotton Incorporated on a new denim finish called STORM DENIM(TM). This water-repellent finish looks and feels exactly the same as non-treated denim, but protects the wearer against the elements. Now the talk has become a reality with Alex’s Fall 2008 collection. Check out the video from our friends at NYLON with Alex and one of the coolest girls we know, Erin Wasson.

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