Since the debut in 2006, Proportion of Blu has been one of our favorite denim brands. With a unique mathematical concept behind the design, all parts and proportions are properly aligned, which makes our bottoms proportionally pretty. Designer’s Terrell Wick and Richard Atkins were inspired by The Golden Ratio- Euclid’s philosophy in which the ratio of the longer side to the shorter is the proportion to be aesthetically pleasing. Here is a preview of this season’s new denim for men and women, which features a resin press for a super sleek finish.