We recently got a tour through the latest in the Pur Premium denim line…and instantly fell in love with the softest denim! Designed by Heather Yoon, with two decades of experience in the garment business
under her belt, she certainly understands what a lady wants in her jeans. Pur Premium Denim has less visual
detail than other premium lines. Yoon believes less is more, using the best denim from Italy and Spain without all the unnecessary details. Designing and manufacturing all of her pieces proudly in Los Angeles, the denim capital of the world, Pur brings denim that will flatter every woman’s figure. Check out the website to find out where you can get your own, www.purpremium.com.