Marithé + François Girbaud
is creating a new premium line,
LegEnd. The French label is trying to move from classic pants with  five-pocket styling and redesigning with some of their coolest inventions
from Girbaud’s “Jeanovation.” These jeans are available in three to four treatments, come in two
lengths and have metallic studs on the back pockets. The innovative label will also be launching a new luxury designer
line and plans to expand retail operations worldwide.



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