We are gearing up for Earth Day (April 22nd) here at Denim Hunt and this is the best plan yet! Earlier we reported on the Make an Earnest  Difference event happening in NYC, which required an old pair of jeans for entry. It was a huge success! As you can see in the photo above, the Cotton From Blue to Green campaign collected hundreds of jeans that night, which will now be recycled into environmentally safe insulation for homes. We’ve since learned that GUESS will partner with Cotton From Blue to Green by sponsoring a denim drive, between April 19th and April 26th, in select GUESS retail locations. In exchange for the donation they are offering a 10% discount towards your next purchase of denim. Now Mother Earth can benefit AND you get a new discounted pair as replacement. What could be better? For more information, check out GUESS or go here to learn more ways to participate in Cotton From Blue to Green. You can also enter to win a Glam to Green trip to New York City, courtesy of Cotton and Glamour Magazine. Check it out: COTTON