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According to the Cotton Incorporated Lifestyle Monitor, the average woman owns eight pairs of jeans.
Even with such a high ownership, three out of four female respondents
say that they would likely buy another pair in the coming months.Innovation and newness are driving the women’s denimwear market.
One designer accepting and meeting the challenge of offering
cutting-edge denim is Alexander Wang. At his recent runway presentation
during New York’s fall fashion week he debuted garments treated with the STORM DENIM technology, which was introduced by Cotton Incorporated two years ago.
Choices and options remain important. While newness and
innovation drive the market in denim at virtually every price point,
most women embrace change in their own leisurely fashion. According to
the Monitor, an outstanding 72% of female respondents say that they are not among the first to try a new style.

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