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The ‘godparents of denim’ are creating two new lines: the ultra-premium Legend and the retro inspired Le Jean. Marithe+Francois Girbaud have been innovators in the denim world for decades, but now have unveiled a new way to reach the masses. The Legend collection features lots of interesting hardware and pockets with curved hems, with many styles in wax-coated denim. Le Jean is dedicated to the 1960s youth culture of Paris, with high waisted silhouettes and slim fits. Breaking away from their usual designs and reaching to a new consumer base (Americans?) will definitely help this design duo hold reign.

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