At the risk of sounding trite, what do Hilary Duff, Fergie, and dare I say it Lindsay Lohan, along with a host of other celebrities, have in common? Desert Blue Premium Jeans. Inspired by the American West, Desert Blue goes beyond your typical eco-friendly denim brand by using 100% organic cotton that has not been washed with harmful dyes or chemicals. There is a look and style for everyone ranging from skinnies, bootcuts and trousers in various washes and overdyes. Unlike most premium brands that are recognizable by the pocket embroidery, Desert Blue varies the pocket details. Take note of the Element Jeans. In four different silhouettes, each pair has a tribal-style, laser-etched pocket detail that represents one of the four elements of antiquity; earth, wind, fire and water. They are also credited with being the creator of the denim legging, an ubersexy, ultra-tight denim pant that comes in a variety of colors and is a celebrity favorite. Most importantly Desert Blue remains true to its roots by raising awareness of issues that concern our environment. Look for them in select stores and online retailers.