Top Shop never ceases to amaze. First we find out they’re opening up a store in New York City’s SoHo and now we’ve learned they’re moving into the premium denim market. Top Shop is going to launch a premium denim shop within their flagship store on Oxford Circus in London. The shop will carry such brands as Joe’s Jeans, Radcliffe Denim, Top Shop’s own Moto brand, Ditto and others. However, it doesn’t end there. They will also stock limited edition “for Topshop” collections with brands including J. Brand, Ditto and Sass & Bide (pictured above). To top it all off, Top Shop will also open a pop-up denim clinic at the Oxford Circus location during London Fashion Week! There, designers will lend a helping hand to customers trying to find that perfect fit. The denim shop is scheduled to open in August and is sure to spread to other locations.
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