Blue_label

J Brand has heard the cry and answered the call of those women who felt the irony of being thin but curvy; forever relegated to moving up a size to fit the thighs and rear, while wearing a belt to control extra room in the waist. They have created a line called the Blue Label which will cater to curvier women with waist sizes ranging from 25 to 34. While keeping with J Brands lean silhouettes and dark washes, the styles will be roomier in the thigh and snug on the hips (call it crack control). For now the line is only available in Bloomingdales or online but will eventually expand to other locations.

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