TopShop is on a roll! First, they decided to open up a store in NY’s Soho. Then, they created a premium denim shoppe within their London Flagship and now they are collaborating with popular denim label J Brand to create a capsule collection. The collection consists of three styles named after neighborhoods in New York City. There’s a skinny jean named Brooklyn, a bell-bottom named Manhattan and a cigarette-style named Nolita. According to J Brand’s Jeff Rudes "There is nothing more American than a great pair of Jeans. We believe Topshop customers will appreciate the detail and workmanship in our line and feel good about wearing a genuine piece of Americana". I suspect cosmopolitan New Yorkers will be green with envy that they can’t get their hands on these just yet, but they can sleep easy knowing those style-savvy Brits will be wearing a piece of NY on their arses.
- Rogan Won’t Show
- Denim on the Runway: NY Fashion Week (9/6/2008)