What do you get when you mix Rock & Roll, a mysterious woman, two denim designers and several pints of alcohol? Yes, that… and a new denim brand with a ‘tude to match. As unbelievable as it sounds, designers Michael Kopplestätter and Gideon Day describe this very experience in detail on their website. The line consists of current looks such as skinnies and high-waisted flares, but the allure truly is the backstory. Wild drunken nights aside, both designers can claim plenty of design cred from working for the likes of Helmut Lang and Paul Smith. Named C.R.A.F.T., the acronym is a direct reference to the drunken night of debauchery experienced by the two. C.R.A.F.T. = "Can’t Remember a F**king Thing". Get it!
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