Levi’s wants us to unleash the beast or rather "Unbutton Your Beast" in Levi’s Buttonfly 501s. In the spirit of their “Live Unbuttoned” global campaign you can choose from several "beasts" and either select a snarky, pre-made message for your beast to say or record your own using a phone. After your beast has been created you can share it with your friends and family. Imagine their suprise when they get an email showing a pair of unassuming, classic five-pockets with an unknown, but highly suggestive "thing" moving around behind the closed buttons trying to bust out. Or even better, imagine their surprise when it’s not what they thought it was.
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