Levis_butterfly

In case you missed it, Levi’s, with the help of renown artist Jay Jay Burridge, created seven butterflies made from jeans as part of their Live Unbuttoned campaign.  The effort also included vintage Levi’s 501 jeans formed in the shape of butterflies and displayed in glass as actual specimens.  The installations were in the London sections of Camden, Soho and Shoreditch.

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