We recently caught up with French designer Anthony Frym, owner and Design Director of The Lab of Denim USA. Upon walking into his New York City showroom we noticed racks and racks of jeans, all unique, hanging in recesses in the wall surrounded by gilded frames. We immediately learned that with The Lab of Denim USA it is all about the details. There are several different ranges being offered where even the most basic jean is far from ordinary. Frym is not afraid to experiment with different washes/finishes and the effects produced are entirely unique. An added bonus is the super cool wooden
hangtag that comes with several styles including a Limited Edition range that only has 200 pieces available. Although a fairly new brand, The Lab of Denim USA is ready to hit the ground running. There are a ton of styles, with varying washes and silhouettes, covering every market that the showroom looks more like a boutique. The offspring of another old and well established brand called New London USA, The Lab of Denim is sure to duplicate the same success. With Frym’s denim heritage and unique take on denim we were excited to include him in this installment of Five Questions for Five Pockets.
1. What was your first pair of jeans?
As coming from France my first pair was Lee Cooper or Ober
2. Who do you think is the ultimate denim icon?
In the industry would be, Renzo Rosso, Raymond Obermajter, Adriano Goldshmeid. In show biz, Serge Gainsbourg who represents for me the ultimate denim arrogance.
3. What do you think is the next hot denim trend?
The individuality of each wash. A sort of "educational story" between the consumer and the denim. A meaning and story behind each wash and nearly giving away the magic secrets. That is what at the Lab of Denim USA I bring with our limited edition.
4. What denim trend do you wish would go away?
I love denim in and out. I respect any trends, designer or aspect of it … Denim or trends for me are unusual fairy tales!
5. What’s your number one rule for denim?
No rules, never stop thinking, never listen, never say no, never say ugh! The denim is a "live item", that the world will never stop wearing, loving, hating.