Lucky-brand01

Lucky Brand's new ad campaign will feature two offspring of the most famous names in music; Ben Taylor (son of Carly Simon and James Taylor) and Alexandra Richards (daughter of Keith Richards). In a new twist, all of the new ads will be online and in stores, with the brand completely dropping all of their print ads. The campaign launches on Valentine's Day and will offer little snippets into the lives of the two who are musicians in their own right. We're sure magazines everywhere are hoping that other brands don't follow suit as they've been losing a lot of ad revenue recently, however, lucky for them, the move is only temporary. Pun intended.

Lucky-brand01

Lucky Brand's new ad campaign will feature two offspring of the most famous names in music; Ben Taylor (son of Carly Simon and James Taylor) and Alexandra Richards (daughter of Keith Richards). In a new twist, all of the new ads will be online and in stores, with the brand completely dropping all of their print ads. The campaign launches on Valentine's Day and will offer little snippets into the lives of the two who are musicians in their own right. We're sure magazines everywhere are hoping that other brands don't follow suit as they've been losing a lot of ad revenue recently, however, lucky for them, the move is only temporary. Pun intended.