British-brand, Radcliffe denim launched a capsule collection at the Oxford Street location for Topshop earlier this month. Radcliffe was created by londoner Suzy Radcliffe at the start of the premium denim trend and being one of the few brands based outside of the LA market at the time, she produced jeans for women on her side of the Atlantic.
"I love Topshop and really wanted to do a range that was totally focused on the Topshop customer. Being one of the only British denim brands, Radcliffe is ideally placed to design a range that is perfect for the savvy Topshop customer," says Radcliffe.
With a high-waisted flare, harem pant and skinny jean, the collection is less pricey than the larger brand but, at £75, still boasts price points slightly higher than what's expected at Topshop. Only 50 pairs of each will be available and are expected to go fast. As a bonus, check out Suzy Radcliffe's tips posted at the Denim Shop Clinic on Topshop.com.