This Monday, February 23rd, affordable, casual contemporary brand, UNIQLO launched within luxury retailer Selfridges' Oxford Street location. The partnership entails an edited version of UNIQLO's menswear collection in a dedicated area of the menswear floor within the London-based retailer. The collection includes staples of the brand such as cotton cashmere sweaters and hooded sweats, but the partnership will also launch the new Japanese Denim collection which will include regular and selvedge denim. 

"Gary Edgley, Senior Menswear Buyer for Selfridges says, "We are extremely excited to be partnering with UNIQLO to bring our customer a new and never seen before menswear concept. UNIQLO brings the best in contemporary, affordable design and an authoritative voice to the Selfridges' brand mix. The arrival of UNIQLO in store reaffirms Selfridges as London's leading men’s fashion destination across price point. 

"Simon Coble, UNIQLO UK C.E.O, looks forward to this exciting new partnership. "This is not only a great honour to be considered by Selfridges, but it is also a significant milestone for the expansion and growth of the brand both in the UK and on a global level. I have great expectations for this new venture and very much look forward to introducing the UNIQLO brand to a new audience."