It seems Levi's is steadily solidifying itself as an art house muse. Successful collaborations with art-world luminaries Damien Hirst, Jay Jay Burridge and Shepard Fairey prove that this iconic brand is on to something. For their latest project, Levi's has teamed up with famed design firm Sagmeister known for their work with legendary music icons such as the Rolling Stones, Lou Reed of Velvet Underground and David Byrne of Talking Heads. In honor of the Levi's Original Button-Fly 501 jean, Sagmeister has created a series of designs exploring this timeless paragon of jeans. For their work, they took the 501 jeans and explored their origin and mystique, literally stripping the iconic silhouette down to the raw materials that compose its DNA as seen above.
"Levi's Original 501 jeans have served as the uniform of choice for countless influential artists in recent history. The 501 jean captures the creative spirit and pioneering ideals embodied by the world's most celebrated artists and visionaries from Andy Warhol, Jackson Pollock and Jean-Michel Basquiat to Damien Hirst." said Robert Hanson, president of Levi Strauss Americas.
To commemorate this partnership, Levi's has also teamed up with Los Angeles-based retailer American Rag, creating an exclusive window installation that showcases the series, beginning with the first set and displaying additional pieces over the coming months. In addition, American Rag will distribute highly collectible, museum quality, poster reproductions of the Sagmeister images featured with any Levi's purchase while supplies last.