This Fall, British denim brand Lee Cooper will launch RDLC, a new directional range that celebrates Lee Cooper's British rock n' roll heritage. With its clean, sexy lines and clever detailing, it will seduce the stylish urban denim lover looking for a quietly sophisticated rock and roll inspired silhouette. 

As part of the campaign, Lee Cooper has tapped British band Kish Mauve to star in its print and online campaign. Kish Mauve was chosen because they perfectly illustrate the essence of the collection's inspiration; Rock royalty meets Urban Hipster. Discover the images of the shoot and the soundtrack of the collection on www.leecooper.com. The bands relationship with Lee Cooper will continue throughout the year, details of which will be posted on www.leecooper.com.

See the video at http://regisraffin.com/leecooper/matthew_net.mov