New denim line, Cult of Individuality, launched Spring 2009 and has quickly made a name for itself with worn-in washes reminiscent of that old, perfectly worn, pair of jeans.

Founder and designer Ron Poisson had a surf-inspired t-shirt line at age 17. Two decades later, after honing his skills in sales and merchandising in the menswear market, he has brought his years of expertise to create a denim line that is the manifestation of his laid-back fashion sense. 

There are a wide range of washes from uber-faded, raw and destructed denim all in silhouettes that can be worn with blazers or pullovers; button-up shirts or tees; from day to night. 

You can find Cult of Individuality at notable retailers such as M Frederic, Fred Segal, MetroPark, E Street Denim,, South Moon Under, and Nordstrom.

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