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The Levi’s® brand celebrates the beginning of summer in the city with a “White Hot” Memorial Day shopping event outside the Levi’s® Times Square Store in NYC and everyone is invited!


To showcase the Levi’s® brand’s white-hot styles for spring and summer, teams of Levi’s® models dressed in all white will stroll the streets of Times Square inviting everyone to participate in a special shopping event. Anyone who visits the Levi’s® Times Square store from May 21 through May 28 will receive a 40% discount on select Levi’s® product. 


To sweeten the event, on Memorial Day only, Levi’s® customers and passersby will also have a chance to win a white Levi’s® branded i-Pod shuffle. Anyone walking by the Levi’s® Times Square store from 10 AM to 6 PM will be handed a special white cassette tape (while supplies last) by Levi’s®-clad models. People will be encouraged to go into the Levi’s® store to play their cassette on a boom-box to determine if they have won one of more than 100 i-Pod shuffles the Levi’s® brand will give away throughout the day!