Dutch denim brand Blue Blood opened a new flagship store in Capetown, their fifth store worldwide and another step in their plan to expand internationally. The new store is located on Bree Straat in Dowtown Capetown in an old Dutch Reformed Church. Picture 2

"We are staying close to our roots" says Sales Director Alex Jaspers. "The interior design is inspired by the Amsterdam-based Love For Denim store in Prinsen Straat."

The store will be nicknamed BS104 as all Blue Blood stores are named after the abbreviation of their address. This name will be used on the limited edition shopping bags, t-shirts and other items.