To showcase The Levi's® Brand's white-hot styles for spring and summer, teams of Levi's® models
dressed in all white – including the original white jean, the Button-fly 501® – strolled the streets of 
Times Square on Memorial Day. The models invited New Yorkers and tourists to participate in a special 
shopping event and offered them a chance to win a white, limited-edition Levi's iPod shuffle

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17
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(images courtesy of Sara Jaye Weiss)

To showcase The Levi's® Brand's white-hot styles for spring and summer, teams of Levi's® models
dressed in all white – including the original white jean, the Button-fly 501® – strolled the streets of 
Times Square on Memorial Day. The models invited New Yorkers and tourists to participate in a special 
shopping event and offered them a chance to win a white, limited-edition Levi's iPod shuffle

LR_06

17
LR_08
(images courtesy of Sara Jaye Weiss)