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Paris-based tradeshow company, Premiere Vision, held it's Fall/Winter 2010-2011 Denim by Premiere Vision show June 3rd and 4th to great success. Visitors to the relatively new show (only in it's fourth iteration) had increased from previous years, showing that interest in the denim market is still going strong. 


Key trends were the prevalence of supertight jeans or denim leggings called Power Stretch. VIntage denim is still important and there was a strong focus on texture and construction (ie open weaves, oversized slubs and chunky twill lines).

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