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90's celebs, and unlikely duo, Alanis Morissette and Woody Harrelson have teamed up to create a line of jeans that are environmentally friendly. The line, called Reco Jeans, are produced using recycled denim, but get this You will determine the price…sort of. In order to determine what potential customers will pay for the jeans, they're holding a Dutch Auction. Customers will bid on the jeans and then the information will be used to determine what people are willing to pay. As an incentive 300 box sets (jeans and IPod case) will be given to the bidders that come closest to the average bid. 

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