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SoCal youth culture brand, PacSun has created a too cool summer denim calendar called The Skinny. Launched in June, The Skinny offers daily coverage of various denim-related topics such as style tips, photos, guest bloggers, store coupons, DIY ideas, tongue-in-cheek denim mishaps and great interviews with indie bands such as Nylon Music's French imports, The PlastiscinesA focal point on several days throughout the calendar is PacSun's in-house denim brand Bullhead featured prominently on trendsetters and indie tastemakers. Scrolling your mouse over the calendar tabs gives you a preview of the day's topic and when clicked on, give a more detailed description.  

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