We don’t have any statistics to back us up, but here at DenimHunt we’re officially declaring Fashion’s Night Out a resounding success. New York City was on fire. Retailers all over the city were blaring music from resident DJs, handing out cocktails and giving consumers that little something extra to make them feel like they were a part of the biggest night in the city. In return, they shopped their happy little hearts out. But NYC couldn’t have all the fun, even LA got in on the action. Check out some of the images from this unprecedented night.
Barney’s NY was floor to ceiling loaded with events, however, what we were most interested in was denim of course. At the Co-Op Rogan Gregory of Rogan and Loomstate could be found handpainting t-shirts and promoting Loomstate merchandise dyed with organic fruit and vegetable dyes. Also available was a collection based on endangered species. A great reminder of our responsibility not only to retail, but to the planet.
Hudson Jeans @ Scoop was nothing short of a party with DJs, beverages and dancing girls. A photobooth plastered with black and white images of beautiful people was set up for a little photobooth phun. And through it all people shopped and shopped and shopped.
Helmet Lang treated passersby to a dancer in the window, while those inside browsed the merchandise and were amazed by creative directors Nicole and Michael Colovos creating custom leather jackets from scratch. Also next to the official FNO tees were items from their denim collection, sure to be included in their new stand-alone premium offerings.
Rock & Republic’s event at their Los Angeles location on Robertson Blvd was an extravaganza complete with giveaways, makeovers and stars. Actress Arielle Kebbel and Disney star Brenda Song mixed and mingled with eventgoers as well as Rock & Republic CEO Andrea Bernholtz.