Fourteen years after women won the right to vote, Levi's introduced the first ever jeans made exclusively for women in September 1934, called Lady Levi's Jeans. Who could have predicted that this would start something that would change the way we wear clothes forever.
The line was created for women of the West who had begun wearing men's Levi's jeans on ranches and farms. The trend caught on and soon afterwards became popular for women on the East Coast, eventually making an appearance in a 1935 article in Vogue.
To celebrate the 75th anniversary of women's denim, Levi Strauss & Co. historian, Lynn Downey, is hosting store events in several locations around the US. Shoppers will have access to historical women's jeans and memorabilia as well as receive special discounts. Downey most recently made an appearance at New York City's SoHo store but you can still catch her at the following dates and locations:
10/3 – Los Angeles Beverly Hills store
10/17 – San Francisco Union Square store
10/24 – Chicago Michigan Avenue store
"Levi Strauss & Co.'s decision to create a line of women's Levi's jeans was very progressive at the time," says Downey. "Pants still weren't an acceptable part of a woman's wardrobe, let alone a style of pants considered to be men's workwear. The Lady Levi's line offered forward-thinking women a new sense of freedom – and though this new found liberation started in the West, it eventually became a nationwide phenomenon."
We will add to that statement and say, that if you look at the present, the phenomenon is worldwide. Thanks Levi's!