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(image courtesy of LA Times)

WIlliam Rast will be embarking on the first stages of their expansion plan by opening up three stores simultaneously in California on November 1st. The locations are the Westfield Century City Shopping Mall in LA, the Westfield Valley Fair Shopping Mall in San Jose and the Desert Hills Premium Outlets in Cabazon. 

"Our headquarters are based in Los Angeles, so it made sense for us to open our first store here," says Colin Dyne, Chief Executive Officer. "[The stores] will be rooted in the iconography of American denim heritage and biker culture. It will have a unique combination of natural wood finishes combined with more modern treatments such as our signature neon signage."

These are the first stand-alone stores for the brand,with plans to open close to fifty stores over the next few years in major cities. The stores will feature the full range of William Rast merchandise as well as limited-edition items.