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In anticipation of the holidays, Yoox.com has launch an additional iPhone app called the YOOX.COM Style Gift Guide. It was developed in-house by Yoox Group's technology team and offers consumers the chance to shop the retailers selection of fashion and design gifts anytime, anywhere and ship to anyone in the world. 

As an incentive, starting mid-November, the free app gives iPhone/iPod users the chance to discover exclusive special-editions only available on Yoox.com for the holidays such as Maison Martin Margiela one-off pieces and other high-end Italian brands.