Lacoste was the official sponsor of the ATP tennis tournament at London's O2 Arena which started earlier this week. To kick off the event they created the Lacoste Lightbox, a giant-sized, inflatable white cube, illuminated in Covent Garden's Piazza.
London's 'It' crowd turned out to see a tennis style DJ match between models Alice Dellal and Ben Grimes. Also in attendance were TV presenter Nick Grimshaw as well as Slumdog MIllioniare's Dev Patel.
The Lacoste Lightbox will be open from 11am – 9pm until Sunday, November 29th and will house a pop up store and digital exhibition.