G-Star RAW by Marc Newson was launched at Milan boutique 10 Corso Como during Milan Fashion Week. The limited edition collection features Newson's modern interpretation of classic styles. Available are four jackets and two T-shirts that eschew the traditional fabrics associated with them and  are replaced with premium materials creating a mash-up of street-wear silhouettes and couture level fabrics.

The collaboration between G-Star and Newson is the continuation of a relationship that stretches back to 2003 and includes several collection. Newson's distinctive prints and the shared belief that "form must follow function in quality design" has also made him the logical choice to curate G-Star's most recent Tokyo Raw Nights.