G-Star Raw is the latest fashion brand, and probably the first denim brand, to launch an app for the iPhone and iPod Touch. The app is called Raw City Guide New York and is geared toward art, design and fashion lovers who like to go to the trendiest hangouts. The app is littered with the hottest bars, restaurants, stores and art galleries and users are invited to upload their own favorite spots to keep the content fresh and updated. To kick things off, during NY Fashion Week, RAW Reporters, winners of G-Star's social media contest, will also be adding their favorite hangouts.
As a devoted, and often fanatical, iPhone user, the app is already downloaded on my phone and ready for use. Browse the app store or click here to download it. Look for RAW City Guides for Amsterdam, Berlin, London, Tokyo and more in the future.