Mary-Kate and Ashley Olsen are expanding their fashion empire by launching a new denim collection. The small collection goes by the odd name TEXTILE Elizabeth and James and features three 70's inspired styles. There's the 'Joni', a high-waisted cropped flair, the 'Stevie', a low-slung, button-fly and the 'Hendrix', a distressed bell-bottom. If you haven't figured it out yet, all the jeans are named after musical icons from the decade.
The collection launches in March at Neiman Marcus, Bergdorf Goodman and Intermix and will retail for $106 to $111. That's a pretty steep price range for a collection that looks a little less than impressive in my opinion. There's hope, however. Come this fall, the Olsen's plan on expanding the line into a full lifestyle collection. Hopefully, the offerings will improve.