G-Star Raw recently named actress, model and rock progeny, Liv Tyler, as the face of their Spring/Summer 2010 campaign. Bringing on board Tyler serves to strengthen the brand's continued commitment to their women's collection and reinforces its theme of 'Raw Elegance'. The choice couldn't have been better as the soft-spoken Tyler is decidedly feminine, but also possesses a quiet strength that appeals to both men and women alike. 

The campaign was shot by Dutch photographer Anton Corbijn and covers print, online and outdoor media. In it Tyler wears pieces from the Low-T mini-collection, a range designed for the "strong, confident and sophisticated modern woman". 

Watch the video, set in what looks like the palace at Versaille, and see images from the shoot. Long Live Liv!