Cotton Incorporated has partnered up with Gap this year for their denim recycling initiative, COTTON. FROM BLUE TO GREEN. COTTON. FROM BLUE TO GREEN was launched in 2006 to encourage consumers to donate their used jeans so that they may be given "new life" and converted into UltraTouchTM Natural Cotton Fiber Insulation, which is then donated to families in need. Since its launch, the initiative has recycled enough denim for over 540 homes with many families from the Gulf Coast benefitting from this program.
Starting today through March 14th, Gap will launch COTTON. FROM BLUE TO GREEN as part of their Recycle Your Blues event. In more than 1000 Gap locations across North America and Puerto Rico, consumers will be able to donate their old denim. As an incentive, they will receive 30% off new denim purchases from Gap, GapKids, or BabyGap.
"Cotton Incorporated is delighted to team with Gap on the COTTON. FROM BLUE TO GREEN nationwide denim drive," said J. Berrye Worsham, President and CEO of Cotton Incorporated. "Year over year, this program continues to gain momentum, and the collaboration with Gap will build on the program's success over the past five years."
"We hope the drive will help foster awareness about cotton's recyclability among our consumers, while enabling them to give back to communities in need," said Marka Hansen, President, Gap North America.