California-based Denim Design Lab (DDL) moved into the world of e-tailing yesterday by launching their first online store. The brand already operates stores in San Clemente, CA and another in Hong Kong and is also sold at denim retailers such as American Rag Cie. This store will make the brand's entire collection available to consumers worldwide with the goal to "relay DDL's unique brand message to a wider audience of denim fanatics."