Shanghhai, China is hosting the World Expo this year and its gearing up to be the largest ever in history. More than 190 countries and 50 international organizations are participating with over 70 million visitors expected, including 100 world leaders.
G-Star Raw, ever the innovator and no stranger to social responsibility, will have a presence at this year's expo by creating a G-Star RAW Gallery. The RAW Gallery will be linked to this year's theme "Better City, Better Living" which represents "the common wish of the whole humankind for a better living in future urban environments." Within the RAW Gallery the brand will be showing off their talents for forward thinking, as well as their commitment to sustainability, by showcasing traditional Chinese dresses made out of denim as well as pieces from the Organic Raw line.
World Expo 2010 will run from May 1st to October 31st.